Defining an MVP, Target Markets and Sales Channels for Equine and Stable Monitoring
Master of Science in Engineering (30 ECTS), for example in Industrial Engineering and Management. Also suitable for a Bachelor's degree in Engineering (15 ECTS).
About Precision Pulmo
Precision Pulmo is a Swedish deep-tech company based in Linköping, developing a new platform for the objective measurement of respiratory function. Our technology derives airflow characteristics from the sound generated by the air itself, using advanced signal processing without any moving mechanical flow sensors. This enables measurements during natural breathing, even in patients who cannot follow breathing instructions.
Our first product, Equinspire, targets equine veterinary medicine. It is a portable, non-invasive solution designed for use in clinics and stable environments, enabling objective respiratory monitoring over time.
Background
Beyond clinical respiratory measurements, we see an opportunity to develop a device that continuously monitors the horse, its stall and the surrounding stable environment. Before accelerating development, we need to understand which customer segments have the greatest need, which features should be included in an initial minimum viable product (MVP), and how the product should be brought to market.
The project includes
- Analyse the market and identify promising customer segments, such as private horse owners, competition and trotting stables, riding schools, veterinarians and insurance companies.
- Conduct customer interviews and a competitor analysis to identify customer needs, existing solutions and market opportunities.
- Define an MVP by evaluating which parameters to include, such as respiratory activity, general activity, temperature and air quality, and which features can be introduced at a later stage.
- Recommend a business model and suitable sales channels, and develop an outline go-to-market strategy.
We are looking for students in
Industrial Engineering and Management, innovation and entrepreneurship, or a technical degree programme with an interest in business development.
How to apply
Please send your CV and a short cover letter by email to johanna@precisionpulmo.com.
Location: Linköping · Start: By agreement
Contact: johanna@precisionpulmo.com